Tuesday, November 18, 2008

Sad, sad news

Oh the humanity! I have not been able to find any of the fruit flavored Flat Earth chips at Publix or Target for weeks and weeks. Mama & I just love those chips especially the Wild Berry and Peach Mango flavors, they are especially good crunched up in yogurt and they are one of the few snack-type items that are low enough in sodium for Mama to eat. They have veggie flavors but none of them are within the allowable sodium range and while they're tasty, they're nowhere near as good as the fruit ones. Anyhoo... I contacted Frito Lay to find out what's up with that and got this very disappointing reply in the Feedin' Mama e-mail box today:

On Nov 18, 2008, noreply@fritolay.com wrote:

Response from Frito-Lay RE: Flat Earth, Reference #010380261A

Hi Betsy,

Thank you for taking the time to write to us. I'm right there with you, loved the Wild Berry. We’re sorry to report all fruit varieties of Flat Earth are being discontinued because of slow sales. While there are no plans to reintroduce this product, please know your comments will be shared with our sales and marketing teams for any future consideration.

When you take into account the tremendous variety of consumer preferences, not every product does equally well, and occasionally one is discontinued. The decision to discontinue a product is always a difficult call and is made only after considerable market research has shown that sales and interest in the product is too low to keep it on the store shelves.

Thanks again for sharing your comments with us. We hope that one of our other snacks or perhaps future offerings will satisfy your taste buds.

Best regards,

Frito-Lay Consumer Affairs

If we here at Feedin' Mama had had any idea that this was coming we would surely have mounted a campaign to put a stop to it. I wonder if it's too late? We want our Wildberry Chips!!!

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